Personalise additional advice
Advice you can give your customers to help them get a good night’s sleep:14
- Try to keep a regular sleep/wake pattern
- Get out into natural light as soon as possible in the morning
- Be more active – daytime exercise helps improve the quantity and quality of sleep (start with small amounts and build up gradually if you’re not accustomed to regular exercise)
- Avoid stimulants containing caffeine (e.g. coffee, tea, cola, chocolate, energy drinks) for eight hours before bedtime
- Don’t go to bed hungry, thirsty or just after eating a meal
- Reduce screen time before bedtime
- Don’t use alcohol to sleep and keep within the guideline not to regularly drink more than 14 units a week (both men and women)
- Avoid nicotine before bedtime
- Make sure the bedroom is cool, dark and quiet.

Build loyalty
The majority of your customers would benefit from vitamin D supplementation.
Consider the following:
1. https://sleepfoundation.org/sleep-guidelines-covid-19-isolation
2. https://www.ninds.nih.gov/Disorders/Patient-Caregiver-Education/Understanding-sleep
3. https://www.webmd.com/sleep-disorders/sleep-101
4. https://www.nhs.uk/live-well/sleep-and-tiredness/how-to-get-to-sleep/
5. https://www.sleepfoundation.org/insomnia/treatment/meditation
6. https://www.nhs.uk/conditions/stress-anxiety-depression/mindfulness/
7. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3612440/
8. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2995283/
9. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6392855/
10. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5518528/
11. https://www.webmd.com/sleep-disorders/alternative_treatments_for_insomnia
12. https://www.nhs.uk/conditions/insomnia/
13. https://sleepcouncil.org.uk
14. https://sleepcouncil.org.uk/advice-support/sleep-advice/sleep-hygiene/
References last accessed November 2020.